Rotarians have put Service Above Self for more than a century. Through the Avenue of Community Service, Rotarians give back to the places they live in. The projects are as varied as the Rotary clubs that carry them out, but all address the needs of a particular group. Community Service When clubs complete effective service projects, they improve the community, bring people together, and reflect well on Rotary. When Rotary is viewed as a positive force in the community, its membership strengthens and grows, adding to the organization’s ability to serve worldwide.